Customer notice
Distribution Engine is the new trading name of NC Squared.
We have a new name. NC Squared now does business as Distribution Engine.
Most of our customers already call us that, after the product they've used for years, so we've made it our official trading name.
Beyond that, it's the same company, same team, same products. NC Squared, Inc. and NC Squared Limited remain our legal entities, so your contracts and invoices are unaffected.
Effective September 16 2026
The change at a glance.
Current name | NC Squared, Inc & NC Squared Ltd |
New trading name | Distribution Engine |
Current website | nc-squared.com |
New website | distributionengine.com |
Effective date | September 16 2026 |
Type of change | Trading name only - no sale, merger or change of ownership |
Action required | None inside Salesforce. Three optional housekeeping tasks below. |
What is changing & what is not.
Item | Changing? | Detail |
|---|---|---|
Current name | Yes | Distribution Engine becomes the doing business as (DBA) name for NC Squared, Inc. Distribution Engine is a trading name of NC Squared Ltd |
Website address | Yes | nc-squared.com moves to distributionengine.com. All existing pages redirect. |
Email addresses | Yes | Our emails will be moving to @distributionengine.com. However, emails sent to addresses @nc-squared.com will still reach us. |
Invoice branding | Yes | Invoices will show our new trading name on or shortly after September 16 2026. Billing details and terms are unchanged. |
Your Distribution Engine or Booking Engine software | No | No reinstall, no upgrade, no configuration change. Nothing to do inside your org. |
Contract and pricing | No | Same terms, same rates, same licence count, same renewal date. |
Support team and contacts | No | Same friendly Support and Customer Success team, same response times. |
Booking Engine | No | Keeps its name and its own AppExchange listing, as a Distribution Engine product. |
The company itself | No | The same employee-owned business and Salesforce partner since 2013. |
What you need to do.
Nothing is required. Three optional tasks are worth passing to your IT or Salesforce admin.
- Allowlist our new email domain. Ask IT to allow mail from distributionengine.com so support replies, renewal notices and release updates are not filtered as spam.
- Update saved links. Bookmarks and internal documentation pointing at nc-squared.com will redirect, but updating them keeps your records accurate.
- If it helps, let your accounts payable team know that invoices will show the Distribution Engine trading name from September 16 2026. Nothing needs to change at their end, and a heads-up now avoids an unnecessary query.
There is nothing to do inside Salesforce. The managed package, your routing rules, teams, reports and dashboards are all unaffected. No reinstall or upgrade is needed.
The products.
Distribution Engine continues as it is: rules-based routing for Leads, Cases, Opportunities and other Salesforce objects, no-code and fully native. The only difference is that it is now the company name as well as the product name.
Booking Engine also continues as it is, with the same name, the same AppExchange listing and the same roadmap. It becomes a Distribution Engine product rather than an NC Squared one. If you use both apps together, nothing about how they work alongside each other changes.
Questions
Is NC Squared the same company as Distribution Engine?
Do I need to do anything to my Salesforce org?
What happens to my contract, licences and pricing?
What happens to Booking Engine?
Will my saved links and bookmarks still work?
Has NC Squared been acquired?
Does the company registration or VAT number change?
Who do I contact if I have questions?
New here?
Distribution Engine is made for the routing Salesforce can't do. Take a free 30-day trial or get in touch if you'd prefer to chat.
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USA: Distribution Engine a DBA name of NC Squared, Inc. 2810 N Church St PMB 74040, Wilmington, DE.
UK: Distribution Engine a trading name of NC Squared Limited. 60 Windsor Avenue, London, SW19 2RR. VAT: GB 123 9771 03