Smart Salesforce routing that leads to growth.

Instantly assign records to the best rep for the job, no matter how complex the workflow, and keep your pipeline moving.

4.9  AppExchange Rating

Loved by 20,000+ users worldwide since 2013.

The original routing solution.

Hey Salesforce, we’ve got it from here.

Out-of-the-box routing only gets you so far. That’s why we built Distribution Engine, the most comprehensive and flexible, no-code solution for leveling up your Salesforce routing.

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More than just lead routing.

Automation for your whole customer journey.

Make your customer-facing teams super responsive and focused. 
From leads to renewals, and everything in between.

Route any Salesforce object.

Leads, Cases, Contacts, Accounts and Opportunities. Even Custom objects for you mavericks out there.

Automate every touchpoint.

Ensure every customer interaction gets the speedy follow-up it deserves. From Sales and Service to Onboarding and Support.

Assignment made easy.

Automate complex routing  in a way that just works.

Easily create bespoke workflows which you can set and forget. Or keep tinkering with if that’s more your thing. Either way, with automation running reliably, you’re free to focus.

See Distribution Engine in action.

Get a quick look at how Distribution Engine automates assignment logic.
No code, no hassle. Just the right work to the right rep, every time.

Self-serve workflows.

Teams that own the work should own the workflow.

That tiny update your Salesforce Admin won’t get to for weeks? That wouldn’t work for us either...

Instead, let your customer-facing teams own and update their workflows in seconds.

We’ve got your back.

Support that goes above & beyond.

Working with us goes way beyond the software. Its our friendly, helpful and dedicated team that sets us apart.

Invested in your success.

From setup to fine-tuning, our Customer Success and Support teams will help you get the most out of Distribution Engine from day one.

Support you can actually rely on.

Routing is complicated! So it’s helpful to have a Salesforce expert on hand when you need it. Think of us as an extension of your own team!

"The implementation was super easy, the onboarding magnificent and their technical support is very prompt and always on point. Fantastic tool really a must have."

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Giancarlo Amati
Salesforce Developer

"Distribution Engine is a fundamental part of our business! ... When we run into a need that is a little tougher to solve for, their OUTSTANDING support team is here for us."

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Todd Floria
Senior Marketing Ops Manager

"The Support Team and TAMs are next level, always available and providing a wealth of knowledge that empowers our business."

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Michael Luttmer
Workforce Management Manager

Fancy giving Distribution Engine a try?

Have a play around for free, or get in touch if you’d prefer to chat.

What our customers say.

Don’t just take our word for it!

"Distribution Engine is the single most important tool we have on our sales team for controlling lead flow and experimenting with lead different scenarios."

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Jake Burton
Sales Operations Lead

"Life Saver. It's saved the Salesforce team and business so much time. It's allowed us to implement processes and manage data in ways which we could have never achieved before, resulting in much more efficient data processes."

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Alex MacRae
Salesforce Manager

"Salesforce should buy this app! Amazing customer service, incredible UI and advanced optionality that significantly extends routing logic in Salesforce for both Sales and Service Cloud. Gold standard of what an AppExchange solution should be."

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Mark Spellman
Head of Delivery

"Long story short... amazing product, amazing support, amazing partner to have for so many years!"

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Gina Skiotys
Salesforce Architect

"We love Distribution Engine and would highly recommend it to any organisation looking to consolidate their routing or distribution logic onto a single platform."

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Jessica Meyers
Director, Marketing Operations and Technology

"I cannot say enough wonderful things about this app! It gives our teams the flexibility to manage the assignment rotation how they need to without investing multiple hours each day into the manual distribution of cases."

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Becca Allen
Product Manager, Salesforce Configuration Lead

"Introducing Distribution Engine has transformed Clarivate’s lead management process by reducing the time taken to make lead assignment rule changes from weeks to minutes."

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Kim Rabbitts
Snr. Demand Centre Director

"Distribution Engine has totally transformed how we handle lead distribution. It’s fast, reliable, and keeps us ahead of the game."

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Justin Norris
Director of Marketing & BDR Operations

"Distribution Engine has been a game changer in helping us respond to Support Cases faster. In just the first week of using it we reduced response times by 250%."

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Sheryl Tilton
V.P. Customer Success

"The implementation was super easy, the onboarding magnificent and their technical support is very prompt and always on point. Fantastic tool really a must have."

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Giancarlo Amati
Salesforce Developer
Your questions answered.

Frequently Asked Questions.

Is Distribution Engine Salesforce Native?

Can Distribution Engine route Leads and Cases to a specific owner?

How is Distribution Engine different to Salesforce's own assignment features?

What types of object can I route with Distribution Engine?

Is there a free trial available?

Can Distribution Engine do Lead-to-Account matching?

Does it work with HubSpot?

How can I ensure manageable workloads for my team?

Can I route Leads and Opportunities to my top performers?