Salesforce Ben's AppAssessor review of Distribution Engine - check it out now!
The routing Salesforce can't do.
Route by skills, availability, workload, territory, and round-robin. Matched, de-duped, and ready to route. No code, built for operators. From $20 per user, per month.
Loved by 20,000+ users worldwide since 2013.
Territory routing.
Route by geography, segment, or any field combination on the account record. Salesforce territory management that drives your routing.
Skills-based routing.
Match records to reps based on language, expertise, seniority, or any custom field.
Workload routing.
Balance by how much each rep is already carrying, with capacity limits and daily or weekly caps so no one gets buried.
Availability-aware routing.
Never route to a rep who's on PTO, out of office, or on a shift break.
Account-owner routing.
When a record comes in from an existing account, it routes to the rep who already owns it.
SLA reassignment.
Set response time thresholds per record type. If a lead sits too long without action, it reassigns automatically.
Round-robin.
No cherry picking, no free-for-all. Distribute work evenly across the team, then layer the smarter routing on top.
“By replacing the manual spreadsheet slog with a proactive engine, we've maximised our speed-to-lead and killed off the ‘admin debt’ and ownership disputes that slow teams down.”
30x
+40%
250%
+40%
99%
8+ hrs
Every routing KPI.
In the dashboards you already use.
Speed-to-lead, assignment accuracy, SLA response times, and records per rep - all tracked natively in Salesforce with the rest of your funnel.
Know exactly where every record went, & why.
Full audit trail for every assignment, reassignment, and rule change. When a rep disputes a lead or a manager needs answers, it's there.
"Distribution Engine reduced the time it takes to make lead-assignment changes from weeks to minutes."
"Distribution Engine allows us to hand over the reins to any of the team managers so that the Salesforce admin does not have to worry about managing those individual team members."
Proudly independent & employee-owned.
"The implementation was super easy, the onboarding magnificent and their technical support is very prompt and always on point. Fantastic tool really a must have."
"The Support Team and TAMs are next level, always available and providing a wealth of knowledge that empowers our business."
"Distribution Engine is a fundamental part of our business! ... When we run into a need that is a little tougher to solve for, their OUTSTANDING support team is here for us."
vs Salesforce Omnichannel
Salesforce Omni-Channel's solid for Service Cloud cases, but lead and custom-object routing is Flows and Apex you have to build and maintain.Calendly's a strong personal scheduler, but the Salesforce side is a managed package of Flows and Apex you have to maintain.
Distribution Engine gives you advanced lead routing on every object in Salesforce. It replaces the patchwork of Flows, Apex, and Omni-Channel configuration with a single product that doesn’t need developer support.
vs LeanData
LeanData's record matching is strong, but it's a whole GTM platform you’ll need a specialist admin to implement it for you. Pricing is not transparent SUMO is a broad self-service platform with two products, where the Salesforce-native one needs a vendor-led sales process and starts around $20K/year.
Distribution Engine is focused on Salesforce lead routing your ops team owns, with no professional services, transparent pricing up front, and free trial to get started.
Built once. Owned by your team. Free for 30 days.
Who is Distribution Engine for?
What key criteria should I consider when selecting a lead routing tool?
What are the main use-cases of Distribution Engine?
How can I route leads in Distribution Engine?
What makes Distribution Engine different to other Salesforce lead routing tools?
What makes Distribution Engine different to other Salesforce lead routing tools?
What is lead routing in Salesforce?
Is Distribution Engine Salesforce Native?
Can Distribution Engine route Leads and Cases to a specific owner?
How is Distribution Engine different to Salesforce's own assignment features?
What types of object can I route with Distribution Engine?
Is there a free trial available?
Can Distribution Engine do Lead-to-Account matching?
Does it work with HubSpot?
How can I ensure manageable workloads for my team?
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