Territory management in Salesforce, without the heavy lifting.
Route every lead, case and opportunity to the rep who owns the patch - by region, ZIP, industry or account. All inside Salesforce, all no-code, no Enterprise Territory Management required.
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100% Salesforce-native
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Live in minutes

Trusted for fair, fast routing by 20,000+ users since 2013.
















What's the difference between Distribution Engine and Salesforce Enterprise Territory Management?
Salesforce Enterprise Territory Management (ETM) is designed to model territory hierarchies and account assignments — powerful, but admin-heavy and slow to change. Distribution Engine is routing-first: you draw territories on a map or by field rules, and it automatically classifies and assigns every new record to the owning rep, with fair distribution inside each territory. Most teams stand it up in minutes, with no Apex and no consultant.
Do I need Enterprise Territory Management to route by territory?
No. Distribution Engine handles territory-based routing on its own, without relying on native Enterprise Territory Management. You can use it instead of ETM, or alongside an existing ETM model — whichever fits your org.
How do I route leads by territory and keep distribution fair across reps?
Classify each record into its territory first, then round robin within that territory. That way every lead reaches the right patch and is shared evenly across the reps who cover it — with caps and weighting if you need them. See our Round Robin Lead Assignment page for the detail.
Can I route by ZIP code, state or country?
Yes. Build territories from geographic data — ZIP, postcode, state, region or country — or from any other Salesforce field such as industry or company size. Records are matched and routed automatically as they arrive.
How do I keep territory routing up to date when the org changes?
RevOps and Sales Ops edit territories directly through Distribution Engine's interface — adding a rep, redrawing a region or shifting a patch takes seconds and applies to new records immediately. No developer ticket, no waiting on an admin.
Can I route to the account owner automatically?
Yes. Distribution Engine matches inbound leads to existing accounts, contacts or opportunities (lead-to-account matching) and routes them to the established owner — ideal for account-based selling and named-account models.
What happens when territories overlap?
You set the priority order, so when a record could fit more than one territory, Distribution Engine applies your rules in sequence and assigns it predictably — with a full audit trail showing exactly why it landed where it did.
How does this compare to LeanData or Traction Complete for territory routing?
LeanData and Traction Complete are capable platforms, particularly for lead-to-account matching — but both are typically vendor-led to configure and priced on request (Traction Complete carries a sizeable annual minimum). Distribution Engine is self-serve and no-code, with transparent per-user pricing and no minimum spend. It combines territory routing, lead-to-account matching and fair distribution in one native tool, and works across Sales and Service rather than sales alone. For the full breakdown, see our Distribution Engine vs. LeanData comparison page.
Does it work for cases and other objects, not just leads?
Yes. Territory routing applies to any standard or custom Salesforce object — Leads, Cases, Contacts, Accounts, Opportunities and custom objects — so service and success teams can route by region too.

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