Assigned in a second. Seen in the next one.

Four things have to happen automatically, in order:

1. Assign on creation — route the lead the instant the record exists, not on a schedule or overnight batch.
2. Only to someone who can act — skip reps who are out of office, off-shift or at capacity, or the clock starts on an empty desk.
3. Alert them where they already are — push it to Slack or mobile with the context and a one-tap claim, rather than hoping they check a list view.
4. Chase and escalate — if there’s no response inside your SLA, nudge, then escalate to a manager, then re-route to the next rep.

Distribution Engine does all four natively inside Salesforce. No tool can force a rep to pick up the phone — but it can make sure a lead is never late because nobody knew it was there.