How 360 Learning increased lead conversion by 40% with Distribution Engine routing.

Problem

LeanData was losing 360 Learning their leads (and their deals).

360 Learning, an education tech company, hit a major snag with lead routing. Their old system, LeanData, just couldn’t handle complex routing logic. Leads were getting lost, and it took forever to fix things. It was a total efficiency killer.

LeanData, just couldn’t handle complex routing logic. Leads were getting lost, and it took forever to fix things.

Solution

Distribution Engine provided the smart routing solution for their complex needs.

Enter Justin Norris, 360 Learning’s Director of Marketing and BDR Operations. With his background in consulting, he knew exactly what 360 Learning needed: Distribution Engine. Its smart load balancing and flexible routing worked like a charm, making Lead assignment super easy and cutting down manual work. Now, Leads are routed perfectly across their global markets, whether it’s round-robin or priority-based.

Distribution Engine’s smart load balancing and flexible routing worked like a charm, making Lead assignment super easy and cutting down manual work

Outcome

97% accuracy, faster speed to lead & 40% improvement in conversions.

Since using Distribution Engine, 360Learning has seen major gains in Lead routing accuracy and operational productivity. Firstly Distribution Engine does the heavy lifting on their complex routing needs, getting thousands of Leads to the right rep at the right time with over 97% accuracy every month.

As a result, the team can move much faster, with lead response time under 10 minutes. As a direct result they’ve seen a 40% increase in conversion rates for priority leads and the team is more productive than ever.

Curious how you can increase lead conversion? Learn more here.