Level up your Lead Routing.

Your team already trusts Distribution Engine for Salesforce routing.

But your Leads are the exception.

Did you know Distribution Engine can handle routing for your entire go-to-market? Teams that activate it for Leads see faster response times, higher close rates, and logic that one person can update in minutes — without a new tool or contract. Everything you need is already in your Salesforce org.

A bit of context

One Salesforce org. Two routing systems.

Salesforce orgs grow the way most businesses do — team by team, use case by use case. Sometimes that means Leads taking a different path from Cases, even inside the same CRM.

We don't know how you're routing Leads, but if it's outside Distribution Engine - (eg. Salesforce's basic assignment rules, a manual process, or a separate tool) - you've got two systems that are doing the job of one.

The good news is you already own the tool that fixes this. Distribution Engine runs inside your Salesforce org today. Activating it for Leads means one routing engine, one set of rules, one place to make changes.

Real benefits to centralising your Salesforce routing

Routing logic that keeps pace with your sales team. The complexity your motion demands and the speed your leads require — not what Salesforce provides out-of-the-box

No more Leads waiting in a spreadsheet. Leave manual workarounds behind with every lead assigned automatically.

The teams that own the work own the workflows. No developer. No code. No ticket queue. Change the logic yourself, today.

Fewer tools, less overlap. Stop paying for third-party tools doing jobs Distribution Engine already handles.

One routing engine for Leads, Cases, Opportunities — and more. One place to make changes. One team for support when you need it.

DON'T JUST TAKE OUR WORD FOR IT

Lead routing that leads to growth.

Hear from other teams using Distribution Engine for Lead routing - more speed, more pipeline, higher accuracy and less manual work.

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tool for controlling Lead flow

"Distribution Engine is the single mostimportant tool we have on our salesteam for controlling lead flow andexperimenting with different leadscenarios."

Jake Burton, Sales Operations Lead, Formlabs

+40%

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increase in Lead conversion

"Distribution Engine has totallytransformed how we handle leaddistribution. It’s fast, reliable, and keepsus ahead of the game."

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Justin Norris, Sr. Director, GTM Systems, 360 Learning

+95%

increase in Lead assignment accuracy

"We love Distribution Engine and wouldhighly recommend it to any organisationlooking to consolidate their routing ordistribution logic onto a single platform."

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Jessica Meyers, Director, Marketing Operations & Technology, Tebra

+40%

increase in Leads distributed

"The internal sales team went frompicking leads manually off a list view to afully automated process."

Ryan Howard, Salesforce Admin, ZenBusiness

-90%

reduction in manual lead routing admin time

"Distribution Engine has opened up awonderful range of features for us —admin time on managing leaddistribution is down, I would estimate by90%."

Sean McGrath, Salesforce Admin, Digital Marketing Insitute

+15%

increase in Lead conversion

“It eliminated the risk of lost leads where a customer would choose a competitor simply because we didn’t call back fast enough. We are now reaching customers while they are still actively researching solutions on our website.”

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Gabriel Essemini, Director of DigitalInnovation, CapRetrait

What you might be missing

Native Salesforce routing fills a queue. Distribution Engine finds the right rep.

Out-of-the-box Salesforce routing only gets you so far. Distribution Engine gives everything native assignment rules can't do — without custom code or manual workarounds.

Routes to the right rep — not just thenext one.

By territory, skills, language, accountownership, or any field in Salesforce. Assignthe right rep with the right context to closethe lead.

Knows who's actually available.

Skips reps on PTO, outside their workinghours, or over their capacity. The lead goesto someone who can act on it — not just thenext one in the round-robin.

Keeps the load balanced.

Distribution stays fair without anyonemanually managing it. Set ratios based onskill level, cap the number of Leads reps canwork, and balance by open workload.

Enforces response times automatically.

If a lead isn't actioned within your SLAwindow, Distribution Engine can re-assignit. SLA enforcement that doesn't requiremanagement to be watching.

Keeps the receipts.

A full audit trail on every record. See everyassignment. Prove every SLA.

Your team owns the logic.

Change routing rules in real time. Nodeveloper, no ticket queue. When territorychanges or team member goes on PTO,update it yourself in minutes.

"I’ve just kicked off my third Distribution Engine implementation, and honestly, it’s still one of the most reliable bits of kit in my stack.

By replacing the manual spreadsheet slog with a proactive engine, we’ve maximised our speed-to-lead and killed off the 'admin debt' and ownership disputes that slow teams down."

Read story

Nikhil Kumar

Revenue Operations Director, Aibidia

Loved by 20,000+ users worldwide since 2013.

Reasons to start today

No new vendor. No new approval. No new risk.

Extending Distribution Engine to lead routing isn't a procurementdecision.It's something you can activate right away.

Already contracted

We're already on your approved vendor list. No new procurement process, no legal review, or compliance. You're activating something you already own.

Already security approved

Distribution Engine is 100% native to Salesforce. No data leaves your org, no external integration, no additional security review. It's a secure as everything else in your Salesforce environment.

30-day free trial on Leads

Test Distribution Engine on your Leads use case before you commit to anything. Configure the logic in your environment, see it working with your data, and make the decision from evidence — not a demo.

We've got your back

Support that goes above & beyond.

Working with us goes way beyond the software. It's our friendly, helpful and dedicated team that sets us apart.

Invested in your success

From setup to fine-tuning, our Customer Success and Support teams will help you get the most out of Booking Engine from day one.

Support you can actually rely on.

Salesforce scheduling is complicated. Having a Salesforce expert on hand when you need it makes the difference. Think of us as an extension of your own team.

See why 130+ others rate our support

Let's talk

Your lead routing, mapped. In 30minutes.

No hard sell here. We'd love to discover more about your Lead routing setupand share some best practise advice for your specific team.
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Plus, if we think Distribution Engine could help with your goals, we'd be happy tomake some recommendations.

What we cover

How Leads move from inbound and outbound to assignment in your org today

What your segmentation criteria and rules of engagement are, and how thesetranslate into routing logic

Where the gaps are and what they're likely costing in speed, accuracy andmanual overhead

What a Distribution Engine Lead routing setup would look like for your team

What activation involves — timeline, effort, and what changes day-to-day

4.9 AppExchange Rating

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