The original lead assignment solution for Salesforce.

Instantly assign records with smart lead assignment in Salesforce. Route leads to the best rep for the job, no matter how complex the workflow, and keep your pipeline moving.

Find out more  - join us for a demo.

No hard sell. Just a chat about what you’re looking to achieve.

30 minutes exploring our products in a personalized demo.

Plenty of time for questions.

4.9  AppExchange Rating

Loved by 20,000+ users worldwide since 2013.

We'll take it from here, Salesforce.

Complex lead assignment made easy.

Out-of-the-box routing only gets you so far. That's why we built Distribution Engine, the most comprehensive and flexible, no-code solution for leveling up lead assignment in Salesforce.

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Increase in lead conversions
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Reduction in response times
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Saved daily
Meet Distribution Engine.

Smart lead assignment, that just works.

Lead classification.

Territories

Set up territories for your team using an interactive map view. Then, records will automatically be classified into territories and routed to the right reps.

Match leads to existing records

Automatically match and assign new Leads to existing Accounts, Contacts or Leads, ensuring they’re always assigned to the right owner.

Dedupe & Auto-convert

Cut out the manual steps and deduplicate new Leads, or automatically convert them into Accounts, Contacts, and Opportunities.

Get your records in order without the admin.

Get your records in order without the admin.

Get your records in order without the admin.

Lead assignment.

Tags

Add tags to Salesforce records to signify specialist skills, teams, territories or account ownership and use these to assign leads to the right reps.

Flexible ways to route

Assign leads based on Tags, availability or round robin, and enable reps to pull new work into their queue. Balance your team workload with Weighting and Caps.

Availability

Avoid missed opportunities by only assigning leads to agents who are working - factoring in vacation and shift patterns in just a couple of clicks.

Right work, right rep, right now.

Right work, right rep, right now.

Right work, right rep, right now.

Lead management.

Report directly from Salesforce

Explore your data directly from your Salesforce org. Track work distribution, response times, team performance and assignment audit trails.

SLAs & Reassignment

Easily track assignments, set alerts for missed deadlines and set rules to automatically reassign records to new reps to ensure no record is unworked.

Simulate and debug distribution

Test it before you ship it! Test your configuration with real data to preview your logic and ensure records are routed just the way you want.

Measure & improve your team’s performance.

Measure & improve your team’s performance.

Measure & improve your team’s performance.

See Distribution Engine in action.

Get a quick look at how Distribution Engine automates lead assignment in Salesforce.
No code, no hassle. Just the right work to the right rep, every time.

Talk to us
What our customers say.

Don’t just take our word for it!

Distribution Engine has been essential in managing our lead flow and optimizing lead distribution. It’s helped us balance lead quality and volume effectively while managing our costs.

Read story
Hakan Citroglu
Salesforce Administrator

"Distribution Engine is the single most important tool we have on our sales team for controlling lead flow and experimenting with different lead scenarios."

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Jake Burton
Sales Operations Lead

"Life Saver. It's saved the Salesforce team and business so much time. It's allowed us to implement processes and manage data in ways which we could have never achieved before, resulting in much more efficient data processes."

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Alex MacRae
Salesforce Manager

"Salesforce should buy this app! Amazing customer service, incredible UI and advanced optionality that significantly extends routing logic in Salesforce for both Sales and Service Cloud. Gold standard of what an AppExchange solution should be."

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Mark Spellman
Head of Delivery

"Long story short... amazing product, amazing support, amazing partner to have for so many years!"

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Gina Skiotys
Salesforce Architect

"Distribution Engine has been a game changer in helping us respond to Support Cases faster. In just the first week of using it we reduced response times by 250%."

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Sheryl Tilton
V.P. Customer Success

"I cannot say enough wonderful things about this app! It gives our teams the flexibility to manage the assignment rotation how they need to without investing multiple hours each day into the manual distribution of cases."

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Becca Allen
Product Manager, Salesforce Configuration Lead

"Introducing Distribution Engine has transformed Clarivate’s lead management process by reducing the time taken to make lead assignment rule changes from weeks to minutes."

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Kim Rabbitts
Snr. Demand Centre Director

"The implementation was super easy, the onboarding magnificent and their technical support is very prompt and always on point. Fantastic tool really a must have."

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Giancarlo Amati
Salesforce Developer

"We love Distribution Engine and would highly recommend it to any organisation looking to consolidate their routing or distribution logic onto a single platform."

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Jessica Meyers
Director, Marketing Operations and Technology

"Distribution Engine has totally transformed how we handle lead distribution. It’s fast, reliable, and keeps us ahead of the game."

Read story
Justin Norris
Director of Marketing & BDR Operations
Your questions answered.

Frequently Asked Questions.

Is Distribution Engine Salesforce Native?

Can Distribution Engine route Leads and Cases to a specific owner?

How is Distribution Engine different to Salesforce's own assignment features?

What types of object can I route with Distribution Engine?

Is there a free trial available?

Can Distribution Engine do Lead-to-Account matching?

Does it work with HubSpot?

How can I ensure manageable workloads for my team?

Can I route Leads and Opportunities to my top performers?

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