The original lead routing solution for Salesforce.

Instantly assign records to the best rep for the job, no matter how complex the workflow, and keep your pipeline moving.

Find out more  - join us for a demo.

No hard sell. Just a chat about what you’re looking to achieve.

30 minutes exploring our products in a personalized demo.

Plenty of time for questions.

4.9  AppExchange Rating

Loved by 20,000+ users worldwide since 2013.

We'll take it from here, Salesforce.

Complex lead routing made easy.

Out-of-the-box routing only gets you so far. That's why we built Distribution Engine, the most comprehensive and flexible, no-code solution for leveling up your lead routing in Salesforce.

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Meet Distribution Engine.

Smart lead routing software, that just works.

See Distribution Engine in action.

Get a quick look at how Distribution Engine automates lead routing in Salesforce.
No code, no hassle. Just the right work to the right rep, every time.

What our customers say.

Don’t just take our word for it!

Distribution Engine has been essential in managing our lead flow and optimizing lead distribution. It’s helped us balance lead quality and volume effectively while managing our costs.

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Hakan Citroglu
Salesforce Administrator

"Distribution Engine is the single most important tool we have on our sales team for controlling lead flow and experimenting with different lead scenarios."

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Jake Burton
Sales Operations Lead

"Life Saver. It's saved the Salesforce team and business so much time. It's allowed us to implement processes and manage data in ways which we could have never achieved before, resulting in much more efficient data processes."

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Alex MacRae
Salesforce Manager

"Salesforce should buy this app! Amazing customer service, incredible UI and advanced optionality that significantly extends routing logic in Salesforce for both Sales and Service Cloud. Gold standard of what an AppExchange solution should be."

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Mark Spellman
Head of Delivery

"Long story short... amazing product, amazing support, amazing partner to have for so many years!"

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Gina Skiotys
Salesforce Architect

"Distribution Engine has been a game changer in helping us respond to Support Cases faster. In just the first week of using it we reduced response times by 250%."

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Sheryl Tilton
V.P. Customer Success

"I cannot say enough wonderful things about this app! It gives our teams the flexibility to manage the assignment rotation how they need to without investing multiple hours each day into the manual distribution of cases."

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Becca Allen
Product Manager, Salesforce Configuration Lead

"Introducing Distribution Engine has transformed Clarivate’s lead management process by reducing the time taken to make lead assignment rule changes from weeks to minutes."

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Kim Rabbitts
Snr. Demand Centre Director

"The implementation was super easy, the onboarding magnificent and their technical support is very prompt and always on point. Fantastic tool really a must have."

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Giancarlo Amati
Salesforce Developer

"We love Distribution Engine and would highly recommend it to any organisation looking to consolidate their routing or distribution logic onto a single platform."

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Jessica Meyers
Director, Marketing Operations and Technology

"Distribution Engine has totally transformed how we handle lead distribution. It’s fast, reliable, and keeps us ahead of the game."

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Justin Norris
Director of Marketing & BDR Operations
Your questions answered.

Frequently Asked Questions.

Is Distribution Engine Salesforce Native?

Can Distribution Engine route Leads and Cases to a specific owner?

How is Distribution Engine different to Salesforce's own assignment features?

What types of object can I route with Distribution Engine?

Is there a free trial available?

Can Distribution Engine do Lead-to-Account matching?

Does it work with HubSpot?

How can I ensure manageable workloads for my team?

Can I route Leads and Opportunities to my top performers?